With endless marketing options, where should you invest? Here’s how to pick strategies that align with your budget and goals.
Option 1: SEO (Long-Term Growth)
- Pros: Organic traffic, lasting results.
- Cons: Takes 3–6 months to rank.
Case Study: A bakery blog targeting “best cupcakes in Chicago” doubled website traffic in 8 months.
Option 2: Social Media Ads (Quick Wins)
- Pros: Target demographics precisely.
- Cons: Costs add up.
Tip: Use ChatGPT to generate 10 ad copy variations in seconds.
Option 3: Influencer Marketing (Build Trust)
- Partner with micro-influencers (10k–50k followers) for authentic promotions.
Example: A skincare brand saw a 300% sales spike after a TikTok influencer review.
AI Tools to Leverage
- Google Analytics 4: Track campaign performance.
- SurferSEO: Optimize content for keywords.
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