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Underlying all effective marketing messages – physical brochures or web pages – is great copywriting. Copywriting is the art of stringing words together to drive results. It compels your audience to sign up for your newsletters, free trial, or to make a purchase! And a person who specializes in doing so is a copywriter. Writing…
It doesn’t matter how great your product is: If your customer service is poor, people will complain about it, and you’ll lose customers. The good news: It’s not impossible to turn things around. Transforming your customer service from mediocre to great won’t happen overnight, though. It requires a serious commitment to meaningful change, a team…
Underlying all effective marketing messages – physical brochures or web pages – is great copywriting. Copywriting is the art of stringing words together to drive results. It compels your audience to sign up for your newsletters, free trial, or to make a purchase! And a person who specializes in doing so is a copywriter. Writing…